Every signal can shift perception.
A news article, negative review, social post, or drop in organic visibility can change how people see your brand, or reveal an issue before it reaches commercial results.
Social Business Radar
See what the market is saying. Know what to do next.
Social Business Radar brings reputation, sentiment, media, marketing performance, and competitive intelligence into one connected view, so your team can see what changed, understand why it matters, and decide with confidence.
Your brand is being shaped in more places than one.
Context turns data into clarity.
The challenge is not a lack of data, it is understanding what all that data means together, and which changes deserve your team’s attention.
One connected view, ready for action.
Social Business Radar brings media, social, reviews, search, analytics, email, paid campaigns, and competitive intelligence into practical insights your business can act on.
One view of your digital presence.
See the complete picture without losing the detail behind it.
Track mentions, news coverage, public reviews, average ratings, sentiment distribution, and changes in brand perception. Follow social growth and engagement. Measure website traffic, conversions, organic search visibility, email campaign performance, and paid media efficiency. Compare your results with previous periods and understand how your brand performs in relation to competitors. Every metric is connected to a wider business context, helping teams move beyond isolated channel reporting and towards a shared understanding of performance, reputation, and opportunity.
Understand sentiment before it becomes a business issue.
Knowing how often your brand is mentioned is only the beginning. Social Business Radar helps you understand whether the conversation is positive, neutral, or negative, how that balance changes over time, and which sources are influencing the trend. Automated text analysis organizes mentions and reviews into meaningful signals, making it easier to identify emerging themes, unusual activity, and potential reputational risks. When a relevant shift appears, alerts help your team focus on what needs attention first, before a small signal becomes a larger problem.
Turn scattered feedback into customer intelligence.
Your customers are already telling you what they value, what frustrates them, and what they expect next. Bring together reviews, public complaints, media mentions, and social conversations to identify recurring topics and changes in perception. Filter the information by source, mention type, sentiment, platform, or time period, then move from an executive KPI to the underlying detail. The result is a clearer view of customer experience and brand health, grounded in the conversations that are actually taking place.
Connect reputation with marketing performance.
Brand perception does not exist separately from growth. Social Business Radar connects reputation and media intelligence with SEO, social media, website analytics, email marketing, and paid acquisition. This makes it possible to see not only what people are saying, but also how your digital presence and campaigns are performing. Understand which channels are gaining momentum, where engagement is declining, how organic visibility is changing, which campaigns are generating response, and whether paid investment is contributing efficiently to business outcomes. One platform gives marketing, communications, and leadership teams a common view of the numbers that matter.
From market context to a clearer next move.
Benchmark your brand against the market to see where opportunity is emerging. Then drill into every indicator until you reach the evidence behind the change. With data collected and normalized automatically, teams stop building reports by hand and start deciding from one consistent foundation.
Built for every team responsible for the brand.
Leadership
For leadership, it provides an executive view of digital performance, reputation, and competitive position.
Marketing
For marketing, it connects channel results, campaigns, traffic, acquisition, and engagement.
Communications and PR
For communications and PR, it centralizes media coverage, mentions, sentiment, reviews, and early reputational signals.
Analysts and operational teams
For analysts and operational teams, it offers filters, comparisons, detailed data, exports, and a traceable history of performance.
Role based access ensures that each person sees the dashboards and actions relevant to their responsibilities.
Make every signal clearer, make every decision easier to defend.
Bring reputation, sentiment, marketing performance, and competitive intelligence into one clear view.